Xin Lang Cai Jing·2025-12-12 01:31Core Insights - The overall retail price of the top ten Chinese liquor products continues to decline, with a total packaged price of 9,123 yuan, down 15 yuan from the previous day, indicating a weak market trend with notable internal structural differentiation [1][6][7] - The data for "Liquor Price Reference" is collected from approximately 200 sampling points across various regions, ensuring an objective and traceable representation of market prices [1][6] Brand Performance - The price of Qinghua Lang has significantly decreased by 20 yuan per bottle, leading the market decline after a previous rapid increase [7] - Prices for Feitian Moutai and Premium Moutai have continued to slightly decline, down 3 yuan and 5 yuan per bottle respectively [7] - Yanghe Dream Blue M6+ saw a price drop of 4 yuan per bottle, while Wuliangye Pu 58th generation decreased by 2 yuan per bottle [7] - Some brands have shown resilience, with Xijiu Junpin increasing by 7 yuan per bottle, and Guojiao 1573 rising by 6 yuan per bottle [7] - Other brands like Shuijing Jian Nan Chun and Qinghua Fen 20 increased by 4 yuan and 2 yuan respectively, while Guqingong Gu 20 remained stable [7][9][10] Strategic Developments - In response to the ongoing industry adjustment and market decline, Moutai Group's chairman has emphasized the need to consolidate market advantages, shifting the focus from merely pursuing price benchmarks to actively competing for market share [2][8]