“实景演出第一股”印象大红袍启动招股,拟12月22日上市,一手认购金额4141.35港元

Core Viewpoint - Impression Dahongpao (02695.HK) is launching a global offering of approximately 36.1 million shares from December 12 to December 17, with an expected listing date of December 22 [1] Company Overview - Impression Dahongpao is a state-owned cultural tourism service enterprise headquartered in Wuyishan, Fujian Province, ranking eighth in China's cultural tourism performance market by sales revenue in 2024 according to Frost & Sullivan [2] - The company has three main service segments: (i) the iconic performance "Impression Dahongpao" landscape show, (ii) a new performance "Moonlight Wuyi" set to launch in May 2025, and (iii) customized performances for corporate clients [2] - The flagship performance "Impression Dahongpao" is the first large-scale outdoor landscape show in Fujian Province and has historically been the main source of revenue for the group [2] Financial Overview - The company's revenue for the years 2022, 2023, 2024, and the first half of 2025 were RMB 0.63 billion, RMB 1.44 billion, RMB 1.37 billion, and RMB 0.56 billion respectively, with corresponding net profits of RMB -2.599 million, RMB 47.504 million, RMB 42.809 million, and RMB 6.775 million [3][4] - Revenue growth from 2022 to 2023 was approximately 128% while the net profit turned from a loss in 2022 to a profit in 2023 [3][4] Fundraising Purpose - The net proceeds from the global offering are expected to be approximately HKD 110.4 million, assuming the over-allotment option is not exercised, based on a median offer price of HKD 3.79 [5] - The intended use of the funds includes: approximately 23% for upgrading the iconic performance "Impression Dahongpao," about 28.6% for innovating the Impression Cultural Tourism Town, around 20% for acquiring another cultural tourism performance project, approximately 11% for enhancing brand image and expanding business influence, about 7.4% for upgrading the ticket management system and other software, and around 10% for working capital and other general corporate purposes [5]