从造车到造生活，捷途山海与万千家庭同行向远方

Core Viewpoint - The Jietu Shanhai series, launched in 2023, positions itself as a leader in hybrid off-road travel, aiming for cumulative sales of 100,000 units by 2025, thus becoming a key player in reshaping the hybrid travel market [1] Group 1: Product Development and Innovation - Jietu Shanhai series emphasizes deep understanding of user needs to drive genuine category innovation and enhance user experience through technology [3] - The series is supported by Chery Group's robust technological capabilities and Jietu's "Travel+" strategy, creating a comprehensive travel product matrix [3] - The Shanhai L7 PLUS introduces a new category of "travel mini RVs" and the Shanhai T1 four-wheel drive version sets a benchmark for hybrid vehicles, gaining popularity among families [3][4] Group 2: Performance and Market Growth - From January to July 2025, the Shanhai series achieved a year-on-year sales growth of 102.9%, significantly outpacing the industry average [5] - By November 2025, cumulative sales reached 93,410 units, with a target of 100,000 units for the year, establishing itself as a strong contender in the new energy travel off-road segment [5] - The success is attributed to the "most travel-friendly" product matrix and the comprehensive "Travel+" ecosystem, which includes over 10,000 ecological products and 176 high-quality camping sites [5] Group 3: Brand Philosophy and User Engagement - Jietu Shanhai aims to transition from merely manufacturing cars to creating a mobile home and a high-quality travel lifestyle, resonating with consumer upgrade trends [4] - The brand focuses on combining speed and warmth, leveraging technology for a solid foundation, service for a warm journey, and an ecosystem for enhanced user experience [5] - Jietu Shanhai successfully defines a new standard for "hybrid off-road travel," making "new travel" an accessible part of daily life for users [5]