《印象·妈祖》观演破300万人次，科技赋能传统文化“出圈”

Core Insights - The Mazu Cultural Tourism Zone on Meizhou Island has achieved a record of over 3 million visitors in a year, marking a historical high since its establishment [1] - The cultural performance project "Impression Mazu," developed by Sanxiang Impression, has been a key driver in attracting and retaining tourists, significantly boosting local night tourism and cultural consumption [1] - A new round of upgrades for "Impression Mazu" is set to enhance the audience experience starting December 11, focusing on optimizing performance equipment, stage effects, and content details [1] Group 1: Cultural Significance - "Impression Mazu" is a collaborative project between Sanxiang Impression and the Meizhou Island Management Committee, set to grandly launch on October 1, 2024, in Putian, Fujian [3] - The project utilizes XR technology and innovative parallel illusion concepts to create a rich viewing experience, allowing audiences to engage with Mazu's cultural heritage and history [3] - Mazu culture, recognized as a significant part of China's intangible cultural heritage by UNESCO in 2009, is being revitalized through modern interpretations, enhancing cultural confidence [3][6] Group 2: Technological Innovation - The performance incorporates advanced technologies such as XR, digital fog systems, and holographic projections, creating a captivating and technologically advanced stage [5] - The "Lingjing" AR glasses, designed for the performance, allow multiple viewers to experience synchronized augmented reality, enhancing the immersive experience [5] - The integration of technology in "Impression Mazu" exemplifies the creative transformation of traditional culture, making Mazu culture more accessible and engaging [6][8] Group 3: Spatial and Conceptual Innovation - The "parallel" concept introduced in "Impression Mazu" breaks temporal boundaries, allowing for multi-dimensional storytelling and audience engagement [8] - The venue's design facilitates dual functionality, serving both as a theater and a conference space, optimizing urban space utilization [8] - This innovative approach positions "Impression Mazu" as a leading example in the cultural tourism sector, contributing to the high-quality development of local cultural tourism [8]