Di Yi Cai Jing·2025-12-12 03:26Group 1 - The stock price of Pop Mart (09992.HK) has been declining, with a drop of over 8% on December 8 and over 5% on December 9, resulting in a cumulative decline of approximately 40% since its peak of HKD 339.8 per share in August, leading to a market value loss of over HKD 200 billion (approximately RMB 180 billion) [1] - Pop Mart's profitability has been increasing, with a net profit of RMB 9.2 billion in the first half of 2024 and an expected total of RMB 31.3 billion for the entire year, while the net profit for the first half of 2025 is projected to be RMB 45.7 billion [1] - The surge in stock price is partly attributed to the popularity of its flagship IP, LABUBU, which has gained significant traction since 2025, aided by endorsements from foreign celebrities and public figures [1] Group 2 - Other IPs such as "Star People" and "Crying Baby" have also seen price increases in the secondary market, but the expansion of Pop Mart's production capacity is causing some IPs to lose their appeal due to oversupply [2] - The production capacity for plush toys has increased to over 30 million units per month, ten times that of the same period last year, as the company is still in a "capacity chase" phase [2] - A report from Deutsche Bank indicates that the market premium for LABUBU and other popular IPs has begun to decline, with the premium for hidden versions of LABUBU shrinking by over 50% since August, and regular versions dropping below official retail prices [2] Group 3 - The decline in both stock and product prices indicates that neither Pop Mart's shares nor its trendy toys currently possess ideal investment attributes [3] - Industry analysts suggest that the value of blind boxes and other related products is primarily derived from their IP, and they have not yet become "collectibles," serving more as emotional value for fans [3] - There is a need for Pop Mart to enhance its IP storytelling and expand its IP matrix, as well as to find new innovative combinations in the trendy toy and Chinese manufacturing sectors for future growth [3]