Jin Rong Jie Zi Xun·2025-12-12 03:51Core Viewpoint - The arrival of Dutch tulip bulbs in Dalian marks the beginning of the new breeding season for tulips in China, indicating a strong demand for flowers during the year-end festive season [1] Group 1: Market Overview - The domestic tulip market relies heavily on imported bulbs, with an expected total sales volume of 60 million stems this year to meet festive demands [1] - The market faces challenges due to a few traders monopolizing the supply of bulbs, high cultivation costs, and rising international bulb prices leading to decreased domestic planting [3][4] Group 2: Company Strategy - JD Supermarket has initiated direct sourcing of tulip bulbs from the Netherlands, planning to sell 30 million stems, which accounts for 50% of the overall market [3][4] - The company offers a competitive price of 25.9 yuan for 10 stems, which is 40% lower than the current market price, making quality tulips more accessible to consumers [4][6] Group 3: Quality Control and Production - JD Supermarket's tulip cultivation in Yunnan is managed by its procurement team, utilizing advanced technology for environmental control and strict quality assurance processes [7][9] - The tulips are expected to be delivered to consumers within 48 hours of harvest, ensuring freshness [9] Group 4: Employment and Sustainability - The tulip cultivation base in Yunnan provides stable winter employment for 1,000 local flower farmers, contributing to local income and enhancing the sustainability of the industry [9] Group 5: Future Outlook - JD Supermarket aims to continue enhancing its global sourcing strategy for flowers, promoting a more efficient, transparent, and sustainable industry [12]