Funshine Culture(SZ:300860) Zheng Quan Shi Bao Wang·2025-12-12 04:32Core Viewpoint - The emergence of AI virtual idols, exemplified by SHINY from Fengshang Culture, represents a significant advancement in the virtual human industry, combining technology and emotional engagement to create new commercial opportunities [2][5][6]. Group 1: Company Developments - Fengshang Culture launched its first AI virtual idol, SHINY, on December 11, with the debut single "Light Falls on Your Shoulder," aiming to establish emotional connections through music and intelligent dialogue [2]. - The company has invested in the development of virtual human technology, including the "AI Avatar" technology, which utilizes deep learning algorithms to create highly realistic virtual characters for various applications [2][3]. - The virtual idol and its music have been successfully integrated into major social media platforms such as Douyin, Weibo, and Tencent Video [3]. Group 2: Industry Trends - The global virtual idol market is projected to grow from approximately $7.21 billion in 2024 to $36.35 billion by 2031, with a compound annual growth rate (CAGR) of 26.0% from 2025 to 2031 [5]. - In China, the virtual human industry is expected to expand significantly, with market sizes projected to reach ¥640.27 billion and ¥48.06 billion by 2025 [6]. - The unique advantages of virtual singers include high creative freedom, controllable operational costs, and diverse commercial applications, making them adaptable across various sectors such as brand endorsements, live streaming, and entertainment [4].