“媒体+”赋能，千品争流！2025大湾区农产品交易会暨土特产精品博览会在穗开幕

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo aims to promote agricultural products and support rural revitalization through a B2B model, leveraging media to enhance brand value and market access [2][3][4]. Group 1: Event Overview - The event, held in Guangzhou, is the first professional exhibition focused on agricultural B2B in China, attracting over 600 exhibitors and more than 10,000 professional visitors [2][4]. - The theme of the fair is "Promoting Agricultural Products to Go Global and Supporting Comprehensive Rural Revitalization" [3]. - The total exhibition area exceeds 20,000 square meters, featuring four main exhibition zones: consumer assistance, rural revitalization, green organic landmarks, and origin agricultural product brands [10][11]. Group 2: Participation and Products - Over 2,000 high-quality agricultural products showcasing regional characteristics were presented, including products from various provinces such as Jilin ginseng, Yunnan wild mushrooms, and Xinjiang grapes [15][24]. - The event highlighted local specialties, with products like lychee, longan, and processed fish from the Guangdong region attracting significant attention [18][19]. Group 3: Strategic Partnerships and Agreements - Multiple key cooperation agreements were signed during the opening ceremony, indicating the fair's role as a national platform for connecting quality agricultural products with markets [6][34]. - The fair aims to enhance the efficiency of agricultural product circulation and brand visibility through strategic partnerships and agreements with major wholesale markets [34][37]. Group 4: Media Empowerment and Brand Building - The "media+" approach is utilized to connect resources and enhance industry dynamics, achieving significant media exposure and organizing over 10 promotional events for county-level agricultural products [56][58]. - The fair emphasizes the importance of brand building in increasing the added value of agricultural products and facilitating their entry into international markets [47][50].