一家企业的“慢功夫”，与历史经典产业的“大文章”

Core Insights - The article highlights the inclusion of the liquor industry as a "historical classic industry" by the Ministry of Industry and Information Technology, alongside silk, tea, and porcelain, indicating its cultural and strategic significance beyond economic contributions [1][12] - Langjiu is presented as a leading example in the liquor industry, showcasing long-term investments and a deep understanding of the industry's essence, which aligns with the new policy direction [1][12] Group 1: Cultural Heritage and Innovation - Langjiu embodies the essence of cultural heritage, being recognized as an important representative of China's intangible cultural heritage, with its brewing techniques listed as a national-level intangible cultural heritage since 2008 [2][6] - The company emphasizes the dynamic preservation of traditional techniques, ensuring that ancient skills are actively integrated into contemporary life, thus achieving a living heritage [3][12] Group 2: Events and Community Engagement - Langjiu has developed various cultural IP activities, such as the "2025 Langjiu Chongyang Down Sand Ceremony," transforming production methods into cultural experiences that engage the public [5][12] - The Langjiu estate, covering 10 square kilometers, integrates local natural resources and cultural elements, providing consumers with a comprehensive experience of the liquor's origin and craftsmanship [15][19] Group 3: Research and Development - The Langjiu Quality Research Institute, known for its innovative approach, combines modern technology with traditional brewing methods, employing over 200 technical staff to enhance product quality [9][12] - The focus on both "heritage" and "innovation" has established a solid quality foundation for Langjiu, opening new value spaces within the traditional brewing industry [12][22] Group 4: Economic Impact and Global Presence - Langjiu actively contributes to rural revitalization through its brewing supply chain, promoting standardized and industrialized development of local sorghum cultivation, thus supporting regional economies [19][22] - The company has positioned itself on the global stage, engaging with international brands and showcasing Chinese liquor culture, thereby becoming a window for the world to understand Chinese liquor brewing and tasting [19][22]