郎酒举行2025端午制曲大典

Core Viewpoint - The launch of the 2025 Langjiu Duanwu production marks a significant step in the company's commitment to traditional craftsmanship and innovation in product offerings [1] Group 1: Production and Craftsmanship - Langjiu adheres to the traditional Daqu Kunsan "12987" process, which includes a year-long cycle of production activities such as Duanwu qu production and multiple fermentation and distillation steps [1] - The production is timed with the seasonal changes, particularly the ripening of wheat and increased microbial activity in the region around the Duanwu Festival [1] Group 2: Product Launches - The 2025 version of Langjiu is an upgraded product that enhances both packaging and the liquor itself, catering to everyday family use and banquet settings [6] - The "Langjiu Manor · Huaxia Hundred Family Surnames Series Wine" is the first customized product, offering services for approximately 520 surnames, reflecting a broad cultural connection [6] Group 3: Company Vision and Values - The General Manager of Langjiu emphasized three "heats" representing the company's dedication to quality, ecological industry practices, and brand value [4] - The company aims to foster a sense of community and connection among employees, consumers, and partners, extending the concept of "home" from production to consumption [4] Group 4: Community Engagement - The Duanwu production ceremony included special guests, such as newlyweds from a previous Langjiu event, highlighting the company's engagement with the community and its employees [6]