西安商业焕新 “NE99”沉浸式数字娱乐综合体即将亮相

Core Insights - The Xi'an Furong New World Shopping Center is undergoing a comprehensive upgrade, set to unveil a new immersive digital entertainment flagship store named "NE99" in early 2026, aiming to establish a new consumption landmark in Northwest China that integrates culture, commerce, and tourism [1] Group 1: Project Overview - The upgrade centers around the original "NE99" planetary series IP, which will transform the commercial space through storytelling and thematic scenes, creating a sci-fi narrative environment where consumers become interstellar explorers [2] - The project incorporates advanced technology such as AI digital humans, AI future cameras, and multi-layered interactive devices, deeply integrating the NE99 planetary storyline to enhance interactivity and technological immersion [2] Group 2: Business Model and Offerings - The project will shift traditional retail by focusing on three main areas: immersive digital experiences, interactive technology games, and family-friendly leisure options, having already introduced over 130 digital entertainment experience projects [2] - Notable attractions include the first moving immersive VR experiences in Northwest China, along with various entertainment forms like escape rooms, improv theaters, and digital art cinemas, catering to a wide range of age groups [5] Group 3: Dining and Experience Integration - To create a one-stop experience, the project has partnered with several high-quality dining and health lifestyle brands, forming a dining service matrix that complements the entertainment offerings, reinforcing the "play and consume" cycle [5] - The upgrade is driven by a dual approach of "immersive cultural experiences and smart technology applications," aiming to reshape the value logic of commercial spaces and enhance consumer engagement [5]