Quan Jing Wang·2025-12-12 06:41Core Insights - The core achievement of Seres Group is winning the 2025 Effie Automotive Gold Award, highlighting its leading position in brand marketing and the growth of Chinese automotive brands in the global market [1][2] Group 1: Awards and Recognition - The Effie Awards, established in 1968 and known as the "Oscars of Marketing," focus on effectiveness in marketing practices, with the automotive category emphasizing innovative marketing models [1] - Seres Group's "Wenjie 2025 Spring Festival Marketing Series" has previously won multiple international awards, including the Grand Winner at the NYX Awards and the Platinum Award at the VEGA Digital Marketing Awards [1] Group 2: Marketing Strategy - The "Wenjie 2025 Spring Festival Marketing Series" centers on cross-industry integration, featuring a performance at the 2025 CCTV Spring Festival with 780 Wenjie M9 vehicles, showcasing a blend of technology, art, and sports [2] - This marketing campaign elevated brand storytelling to resonate with national confidence and contemporary spirit, transitioning from product promotion to value resonance [2] Group 3: Brand Positioning - As a proponent of high-end Chinese brands, Seres has redefined the competitive landscape for high-end electric vehicles in China and established a new benchmark for the value of Chinese automotive brands globally [2] - The company aims to continue driving brand elevation through technological innovation, showcasing the strength and value of Chinese manufacturing to the world [2]