Qi Lu Wan Bao·2025-12-12 06:47Core Viewpoint - Consumption is a lasting driver of economic growth and a key vehicle for meeting people's aspirations for a better life. The Minsheng Bank Jinan Branch aims to integrate financial services deeply into the entire consumption chain to inject vitality into the high-quality development of the Shandong consumption market [1] Group 1: Inclusive Finance - The Minsheng Bank Jinan Branch focuses on inclusive finance to support small and micro enterprises, which are crucial for stabilizing employment and promoting consumption. The bank has established a comprehensive financial support system for small and micro enterprises, increasing the number of inclusive loan clients from 11,503 to 17,124, a growth of 49% from 2022 to November 2025 [2] - Inclusive micro-enterprise loans increased from 17.8 billion to 25.7 billion, a rise of 7.9 billion or 44% during the same period [2] Group 2: Innovative Financial Products - The bank's "Minsheng Hui" credit loan product allows for quick access to credit, with approvals in 3 minutes and amounts up to 10 million, addressing the urgent funding needs of small and micro enterprises [3] - The bank has issued 8.4 billion in no-repayment loans to small and micro enterprises since the third quarter, alleviating financial burdens and enabling more investment in operations and consumption supply [3] Group 3: Scene Empowerment - The bank integrates financial services into various life scenarios, such as elderly care and supply chains, to activate consumption potential. It has developed a comprehensive financial service system for the elderly, enhancing their consumption experience [4] - The bank's "Honeypot Plan" and "Minsheng Quick Loan" products utilize big data to streamline loan processes, significantly reducing the time required for financing [5] Group 4: Digital Transformation - The digital transformation at Minsheng Bank Jinan Branch enhances service efficiency through online, standardized, and intelligent processes. The "Minsheng Hui" credit loan can be fully processed online, allowing small and micro enterprises to access funds without leaving their premises [7] - The bank's digital tools have improved response times and enabled precise targeting of different consumer groups, supporting sustained growth in the consumption market [7] Group 5: Future Outlook - The Minsheng Bank Jinan Branch is committed to deepening the integration of finance and consumption, aiming to contribute to the high-quality development of the Shandong consumption market with better products, more efficient services, and a warmer commitment [8]