“最大医药多元支付平台”镁信健康闯关港交所：业务模式存隐忧 被指窃取商业秘密

Core Viewpoint - Magnesium Health, the largest provider of welfare insurance services in China, has submitted its IPO application to the Hong Kong Stock Exchange, with significant backing from major investors and banks [1][16]. Group 1: Company Overview - Magnesium Health was established in 2017 as a spin-off from Shanghai Pharmaceuticals and has since become the largest multi-payment platform in the pharmaceutical sector in China [1][17]. - The company has raised over 3 billion yuan in funding from investors including Ant Group and China Life Reinsurance [1][17]. - The revenue sources for Magnesium Health include smart pharmaceutical solutions for drug companies, smart insurance solutions for insurers, and services for consumers [1][17]. Group 2: Financial Performance - Revenue is projected to grow from 1.069 billion yuan in 2022 to 2.035 billion yuan in 2024, with smart pharmaceutical business revenue exceeding 1.207 billion yuan, accounting for nearly 60% of total revenue [1][17]. - Despite the revenue growth, the company has not yet achieved profitability, with cumulative losses exceeding 800 million yuan over three years [1][17]. Group 3: Business Model Concerns - Magnesium Health's business model focuses on creating a closed loop of "medical + pharmaceutical + insurance," but its connection with end consumers is weak, with only over 150,000 registered users on its direct-to-consumer platform [3][18]. - The company has not clearly defined customer acquisition scenarios and conversion paths for its core smart insurance and smart pharmaceutical businesses [19][21]. - Compared to competitors like Sipai Health and Yuanxin Technology, which have established direct patient engagement through physical pharmacies or online platforms, Magnesium Health's user engagement remains limited [3][19]. Group 4: Regulatory and Legal Issues - The company faces compliance risks, as it has been publicly named in regulatory investigations regarding its insurance and pharmaceutical collaboration models [12][27]. - Magnesium Health is involved in a long-standing commercial dispute with Beijing Tianxiao Technology, which has accused it of unfair competition and misappropriation of trade secrets [28][30]. - The ongoing legal issues may impact the company's reputation and operational stability, as the case has been formally investigated by law enforcement [28][29].