Core Insights - The AI+ Innovation Technology Conference held in Shanghai focused on how AI can reshape marketing growth, attracting over 200 industry experts and marketing elites, with 82.8% from brand companies and around 40% in senior management positions [1][4]. Group 1: AI in Marketing - The forum discussed various topics including AI's role in reconstructing marketing operations, practical applications in the beauty and maternal industries, and insights into consumer behavior in the AI era [1]. - Deloitte's partner highlighted the expanding breadth and depth of AI applications, emphasizing the need for companies to leverage AI for brand, talent, and data asset development [5]. - Natural brand Chando shared its AI implementation journey, focusing on transforming from traditional models to consumer-facing platforms, and the importance of data governance [6]. Group 2: Industry Challenges and Opportunities - IPG's Chief Strategy Officer discussed the rapid transformation of the marketing ecosystem due to AI, identifying challenges such as talent shortages and data security concerns [8]. - A roundtable discussion featured experts exploring whether AI serves as a cost-reduction tool or a value-creation engine in marketing [13]. - The CEO of AIGC Innovation Base presented on the practical applications of AI in retail, emphasizing the need for internal AI communities to enhance operational efficiency [14][15]. Group 3: Case Studies and Future Directions - The Chief Product Officer of Kidswant detailed the company's digital transformation journey, highlighting the launch of a large language model for the maternal and infant industry [17]. - White Elephant Food Group's design head discussed the evolution of AIGC from a productivity tool to a creative partner, showcasing successful marketing campaigns driven by AI [18]. - The CEO of SenChuang QiRui shared insights on AI's role in e-commerce, presenting solutions for cost reduction and operational efficiency, predicting a new era for AI in the industry [20]. Group 4: Awards and Recognition - The conference concluded with the iDigital Annual Digital Marketing Awards and AI Innovation Awards, recognizing contributions and innovations in the digital marketing and AI sectors over the past year [21].
借AI之力，破局营销增长：AI+创新科技大会—AI+营销论坛圆满收官