Group 1 - The core idea presented by IMAX China CEO Meng Danqing focuses on the collaboration between IMAX and museums or science centers, emphasizing how to make static culture come alive and the integration of technological immersion with cultural experiences [2][3] - IMAX's unique advantage lies in providing immersive experiences rather than just storytelling, transforming knowledge into experiences and information into narratives that engage audiences deeply [2] - An example highlighted is the IMAX cinema at Liaoning Science and Technology Museum, where 45% of the audience during the screening of "Zootopia 2" were from outside the city, indicating a trend where people travel specifically for the IMAX experience [2] Group 2 - Meng Danqing stressed that the key to collaboration is the combination of technology and content, requiring high-quality technology, core intellectual properties (IP), and professional creators [3] - IMAX is committed to developing content by engaging with cultural tourism sites and science museums, creating a complete narrative loop [3] - To ensure authentic and immersive content, IMAX cameras have been used in extreme environments, including following NASA into space, diving into the ocean, and climbing Mount Everest [3]
IMAX CHINA首席执行官孟丹青：让静态文化“活”起来，关键在于沉浸式体验