“金融+文旅”双向赋能政策宣讲暨政金企对接活动在德州举办

Core Insights - The event held on December 11 aimed to enhance financial support for the cultural and tourism industry in Shandong Province through a "Finance + Culture and Tourism" dual empowerment policy [1][2] - The initiative has led to a significant increase in loans for the cultural and tourism sector, with a total loan balance reaching 294.42 billion yuan, marking a year-on-year growth of 7.9% [1] - A three-year action plan for "Finance + Culture and Tourism" will be developed to strengthen cooperation among government, finance, and enterprises, enhancing the accessibility and efficiency of financing for cultural and tourism businesses [2] Group 1 - The event was attended by over 140 participants, including government officials, financial institution representatives, and cultural tourism enterprise leaders [1] - The Shandong Provincial Financial Office and the Provincial Department of Culture and Tourism have established a cooperative mechanism to connect supply and demand in the cultural and tourism sectors [1] - The government aims to implement a comprehensive set of policies, including special credit support and financial subsidies, to address the financing challenges faced by cultural tourism projects [2] Group 2 - Financial institutions, including major banks, provided insights into policies and financial products supporting the cultural and tourism sector during the event [3] - A face-to-face consultation session allowed enterprises to discuss specific financing needs and receive tailored solutions from financial institutions [3] - The ongoing collaboration between the Provincial Department of Culture and Tourism and the Provincial Financial Office will focus on creating a comprehensive financial service system for the entire cultural and tourism industry [3]