Core Insights - The current trend indicates that consumers, especially the younger demographic, are seeking active participation in narratives rather than passive consumption [1] - The company aims to engage the public through diverse mediums such as art, sports, and technology while operating popular IPs like "Zhou Tongxue" and "Liu Jiaochang" [1] - The key to balance lies in ensuring that all cross-industry expansions serve to deepen the narrative of the IP rather than dilute it, ultimately achieving a win-win between cultural and commercial value [1] Industry Trends - The cultural and tourism consumption market is undergoing a significant transformation from "sightseeing" to "immersive storytelling" and from "single consumption" to "ecological experience" [3] - The company envisions extending the economic impact of concerts from a three-day event to a month or even longer, thereby enhancing the overall consumer experience [3]
巨星传奇首席财务官赖国辉：跨界不稀释IP才能真正实现文化与商业价值的平衡