示界06市场遇冷 神龙汽车新能源突围之路艰难

Core Insights - The HEDMOS brand's first compact electric SUV, the Shijie 06, has faced disappointing sales despite high expectations, with only 134 units sold in June and a low of 69 units in October [2] - The vehicle's starting price of 108,800 yuan aimed to capture market share in the highly competitive 100,000 yuan electric vehicle segment, but it faces strong competition from established brands like BYD and Geely [2] - The Shijie 06's design has been criticized for lacking originality, as it closely resembles other models from the Dongfeng family, which may undermine consumer interest [3] Product Performance - The Shijie 06 features notable strengths, such as chassis tuning by the Peugeot Citroën team, achieving a moose test score of 75 km/h comparable to vehicles in the 200,000 yuan range [3] - However, its technological offerings are seen as lacking, with an 8155 chip and L2-level driving assistance that do not match competitors equipped with advanced features like laser radar [3] Company Challenges - Dongfeng Motor has struggled with declining sales, dropping from 710,000 units in 2016 to 600,000, with an ongoing decline for eight consecutive years [4] - In 2023, the company's sales fell by 35.81% year-on-year, with projections indicating a further decline of 15% in 2024 and a 24.9% drop in the first ten months of 2025 [4] - The company is planning to launch eight new energy models over the next five years, aiming to address the mismatch between product offerings and market demand [4]