冷链筑基 烟火聚气，海月龙宫焕新淄博消费场景

Core Insights - The HaYue LongGong project in Shandong Province is a key initiative aimed at transforming the old agricultural product market in Zibo into a new service consumption brand, with a total investment of 2.93 billion yuan and a planned area of 630 acres [1] Group 1: Project Overview - The project includes a logistics port that integrates food ingredient trading, cold chain logistics, and specialty dining, covering an area of approximately 630,000 square meters [1] - The first phase of the project has already been operational, featuring a 330,000 square meter space with a seafood trading area, fresh produce trading hall, and a cold storage facility with a capacity of 50,000 tons [1] - The project has 470 merchants and an annual transaction volume of 8 billion yuan, with a total transaction weight of 300,000 tons [1] Group 2: Logistics and Distribution - The logistics network includes 32 dedicated delivery routes and a fleet of 34 transport vehicles, with plans to expand to 50 routes and 100 vehicles by the end of 2025 [1] - The cold storage facility supports 40% of the region's frozen goods circulation, serving as a crucial "urban refrigerator" and "urban vegetable basket" [1] Group 3: Consumer Experience and Engagement - The project has capitalized on the barbecue trend in Zibo, investing over 20 million yuan to create a barbecue experience area that can accommodate 10,000 diners [2] - By October 2023, the barbecue area had received 1.5 million visitors and generated sales of 63.8 million yuan, with peak daily traffic reaching 32,000 during events [2] - Various measures have been implemented to enhance consumer experience, including the introduction of a "trust basket" system for seafood weighing and the establishment of a consumer rights service station [2] Group 4: Overall Impact - The HaYue LongGong project provides affordable and convenient procurement channels for residents while creating a culturally rich destination for tourists, contributing to the high-quality development of service consumption in Zibo and Shandong [3]