江苏启动直播电商“繁星计划”培训活动 计划覆盖超6.75万人次

Core Insights - The "Star Plan" training for live e-commerce in Jiangsu Province marks the beginning of systematic and large-scale talent training in this sector, with over 3,000 participants attending the first session in Nanjing [1][2] Group 1: Training Objectives and Plans - Jiangsu Province aims to address the mismatch in supply and demand for professional talent in live e-commerce through the "Star Plan," with a goal of hosting over 1,160 specialized training sessions by 2026, covering more than 67,500 participants [2] - The training will follow a collaborative approach involving provincial, municipal, and county levels, as well as cooperation between government, banks, and enterprises [2] Group 2: Training Content and Expertise - The training features a strong lineup of instructors who provide insights on industry trends, platform practices, local explorations, corporate transformations, and ecosystem operations [3] - Key topics include the transition from "channel transformation" to "industrial infrastructure," the importance of compliance and comprehensive capability building, and the role of AI in enhancing live e-commerce [3][4] Group 3: Local Experiences and Practices - Local government representatives shared successful case studies, such as the integration of online traffic with offline industry advantages in Changshu City, showcasing effective local strategies [3] - The focus on sustainable development through precise product selection, quality content, and public-private domain interaction was emphasized as crucial for e-commerce enterprises [4] Group 4: Future Directions - The Jiangsu Provincial Department of Commerce plans to further promote the "Star Plan," optimize the training system, enhance resource connections, and deepen government-enterprise collaboration to foster a new generation of skilled professionals in live e-commerce [4]