酒类O2O明星易主，天音控股旗下基金拿下酒便利51%股权

Group 1 - The core point of the article is that the well-known domestic liquor instant retail chain "Jiu Bian Li" has undergone a significant ownership change, with 51% of its shares auctioned off on the Taobao judicial auction platform [2][3] - The shares were acquired by Gongqingcheng Chuang Dongfang Huake Equity Investment Partnership (Limited Partnership) for approximately 63.9 million yuan, indicating a transfer of actual control of Jiu Bian Li [3] - The new controlling entity, Tianyin Communication Holdings Co., Ltd., is a publicly listed company in A-shares, known for its mobile distribution business and as a core agent for brands like Apple [3] Group 2 - Jiu Bian Li was once a star in the liquor O2O sector, boasting nearly 400 stores and a "20-minute delivery" service model, but has faced operational difficulties and significant losses, with over 100 million yuan in losses projected for 2024 and a substantial revenue decline in the first half of 2025 [4] - The challenges faced by Jiu Bian Li are attributed to the competitive environment in the liquor industry and internal crises stemming from the previous owner's disappearance [4] - Tianyin Communication's acquisition is viewed as a strategic cross-industry move, potentially leveraging Jiu Bian Li's operational experience and retail network to create synergies with its existing channel business and explore new growth opportunities [4][5] Group 3 - The success of this transaction in reversing Jiu Bian Li's downward trend will depend on Tianyin Communication's ability to integrate resources and empower the business effectively [5]