市场监管总局：推动线上线下产品同标同质

Core Viewpoint - The State Administration for Market Regulation has issued guidelines aimed at enhancing the quality of products and services on online trading platforms, focusing on innovation and quality improvement across various sectors [1] Group 1: Quality Improvement Initiatives - The guidelines emphasize the need to improve the quality of products sold online, particularly in sectors such as home appliances, home decoration, electronics, textiles and clothing, and food [1] - There is a call for the establishment of quality standards, inspection and certification systems, and brand development for online products [1] - The initiative aims to ensure that products sold online and offline meet the same quality standards [1] Group 2: Collaborative Efforts - The guidelines support collaboration among platforms, operators within the platforms, manufacturers, industry associations, and research institutions to implement innovation-driven quality improvement plans [1] - The focus is on enhancing supply chain quality through coordinated efforts among various stakeholders [1]