抖音电商开展应季瓜果品类专项治理，共处置违规商品超1.4万个，清退商家超3000家

Core Viewpoint - Douyin E-commerce has initiated a seasonal governance announcement to address issues related to the sale of winter fruits, including false specifications and substandard products, to protect consumer rights [1] Group 1: Governance Actions - Over the past three months, Douyin E-commerce has dealt with more than 14,000 violations and has taken measures against 3,226 non-compliant merchants, including business suspensions and expulsions [1] - The platform has also addressed over 600 non-compliant influencers, enhancing inspection and risk control measures for high-concern categories like cherries [1] Group 2: Common Violations - The most typical violations include exaggerating product weight, false advertising of specifications, and maliciously selling substandard goods [1] - Specific examples include influencers misrepresenting product weights and merchants selling fruits with defects such as mold and internal discoloration [1] Group 3: Compliance and Consumer Protection - Douyin E-commerce has implemented penalties for violating accounts, including freezing commissions, permanently closing e-commerce privileges, and deducting fines [2] - The platform encourages merchants to adhere strictly to rules and improve after-sales service to ensure a safe and high-quality shopping experience for consumers [2]