市场监管总局等部门：支持发展线上线下融合的即时零售新业态 鼓励平台加强差异化竞争

Core Viewpoint - The article discusses the release of guidelines by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services sold on online trading platforms, emphasizing innovation and quality improvement across various sectors [1] Group 1: Quality Improvement Initiatives - The guidelines propose promoting quality innovation for products sold online, particularly in sectors such as home appliances, home decoration, electronics, textiles, and food [1] - There is a focus on strengthening quality standards, inspection certification systems, and brand development for online products, ensuring that online and offline products meet the same quality standards [1] Group 2: Collaborative Efforts - The guidelines support collaboration among platforms, operators, manufacturers, industry associations, and research institutions to implement innovation-driven quality improvement plans [1] - There is encouragement for platforms to develop data products and services related to demand customization and risk management, fostering new manufacturing models such as on-demand production and personalized customization [1] Group 3: Manufacturing Quality Enhancement - The implementation of an excellent quality engineering initiative in the manufacturing sector is emphasized, urging platforms and operators to enhance the application of quality management capability evaluation results [1] - The guidelines advocate for the improvement of quality management capability levels among manufacturing enterprises [1] Group 4: New Retail Models and Trade Expansion - The guidelines support the development of new retail formats that integrate online and offline sales, encouraging platforms to strengthen differentiated competition [1] - There is a directive for platform enterprises to broaden and optimize online sales channels for foreign trade products, facilitating procurement, standardization, and certification connections to enrich consumer supply [1]