市场监管总局：力争到2030年 网络交易平台产品和服务质量显著提升

Core Viewpoint - The guidance issued by the State Administration for Market Regulation aims to significantly enhance the quality of products and services on online trading platforms by 2030, addressing key quality issues, improving standardization, and fostering a competitive environment for international brands and consumer satisfaction [1][4]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and focuses on a people-centered development approach, emphasizing quality management and regulatory effectiveness to create a safe and trustworthy consumption environment [4][3]. - The goal is to achieve notable improvements in product and service quality, effective governance of key quality issues, and enhanced consumer satisfaction by 2030 [4][3]. Group 2: Enhancing Product and Service Quality - There will be a push for quality innovation in online products, particularly in sectors like home appliances, electronics, and food, with a focus on standardization across online and offline sales [5][6]. - Platforms are encouraged to develop data-driven services and support new manufacturing models that emphasize customization and risk management [5][6]. - The establishment of a comprehensive service quality management system is prioritized, including the use of advanced technologies for better consumer interaction and service quality commitments [5][6]. Group 3: Governance of Illegal Business Practices - The guidance emphasizes the need to combat counterfeit and substandard products, ensuring that platforms enforce strict verification of product information [7][8]. - There will be a crackdown on misleading marketing practices, particularly in high-risk sectors like food and pharmaceuticals, to protect consumers from false advertising [7][8]. - The initiative also addresses issues of unfair competition and price violations, mandating transparency in pricing and fair competition practices among platform operators [7][8]. Group 4: Strengthening Quality Supervision - A "digital passport" initiative will be implemented to enhance product traceability and safety verification, ensuring consumers can identify genuine products [8][9]. - The use of advanced technologies such as big data and AI will be promoted to improve regulatory capabilities and enhance monitoring of online transactions [8][9]. - Collaboration between regulatory bodies and platforms will be strengthened to ensure effective oversight and rapid response to quality issues [8][9]. Group 5: Creating a Safe Online Consumption Environment - The guidance calls for improved transparency in consumer information, encouraging platforms to disclose service agreements and quality information [9][10]. - A comprehensive after-sales service system will be developed to facilitate consumer rights and streamline dispute resolution processes [9][10]. - The initiative aims to enhance consumer protection mechanisms, including the establishment of efficient complaint handling systems and support for collective legal actions [9][10].