市场监管总局等部门：治理平台内经营者持续以低于成本价格销售的恶性竞争行为

Core Viewpoint - The document outlines the regulatory guidance issued by the State Administration for Market Regulation and other departments aimed at improving the quality of products and services on online trading platforms, focusing on combating unfair competition and price violations [1] Group 1: Regulatory Measures - The guidance emphasizes the need to address unfair competition and price violations, including enforcing legal obligations for platforms and operators to clearly display price information [1] - It mandates the investigation and punishment of violations related to price marking regulations, price fraud, and predatory pricing practices [1] - The document advocates for the standardization of price comparison practices and encourages a quality-over-price approach [1] Group 2: Platform Responsibilities - The guidance calls for the establishment of rules governing platform subsidy behaviors to ensure the protection of operators' rights to set their own prices [1] - It aims to curb the practice of operators selling products below cost as a form of malicious competition [1]