市场监管总局等部门发布关于提升网络交易平台产品和服务质量的指导意见

Core Viewpoint - The recent guidelines issued by the State Administration for Market Regulation aim to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment and fostering the healthy development of the platform economy [1][2]. Group 1: Overall Requirements - The guidelines emphasize a people-centered development approach, aiming for significant improvements in product and service quality on platforms by 2030, with a focus on addressing key quality issues and enhancing consumer satisfaction [2]. Group 2: Enhancing Product and Service Quality - The initiative encourages innovation in online product quality, particularly in sectors like home appliances, electronics, and food, promoting standardized quality across online and offline sales [3]. - It supports the development of online service quality management rules, including the use of advanced technologies for better consumer interaction and service quality commitments [3]. - The guidelines advocate for the cultivation of trustworthy online business entities, emphasizing quality grading and the establishment of a credit evaluation mechanism for platform operators [3]. Group 3: Strengthening Comprehensive Quality Management - Platforms are encouraged to adopt comprehensive quality management systems, integrating international standards and enhancing their internal auditing processes [4]. - The guidelines stress the importance of improving the quality management capabilities of platform operators, including establishing a full-chain quality control system [5]. - There is a focus on enhancing the quality awareness of live-streaming e-commerce practitioners, promoting quality-centric selection mechanisms and training [5]. Group 4: Addressing Illegal Business Practices - The guidelines call for strict measures against fraudulent practices such as selling counterfeit products and misleading marketing, ensuring that platforms enforce compliance with product information disclosure [6]. - There is a strong emphasis on combating misleading advertising, particularly in sensitive sectors like food and healthcare, and ensuring accountability for false claims [6]. - The guidelines also address unfair competition and pricing violations, mandating transparency in pricing and discouraging predatory pricing practices [6]. Group 5: Strengthening Quality Supervision - The implementation of a "digital passport" for products is proposed to enhance traceability and verification of product quality [6]. - The guidelines advocate for the use of advanced technologies like big data and AI to improve regulatory capabilities and ensure effective monitoring of online transactions [6]. - There is a call for enhanced collaboration between regulatory bodies to ensure comprehensive oversight of online trading activities [6]. Group 6: Creating a Safe Online Consumption Environment - The guidelines promote transparency in information disclosure by platforms and operators, encouraging the public sharing of service agreements and quality information [6]. - They advocate for the establishment of a robust after-sales service system, ensuring consumer rights are protected and disputes are resolved efficiently [6]. - The guidelines aim to facilitate consumer rights protection, promoting mechanisms for quick resolution of quality disputes and enhancing consumer advocacy [6].