3个月关店283家，良品铺子渠道全失守

Core Viewpoint - The company is facing significant challenges with store closures, declining revenue, and increasing losses, indicating a deteriorating financial situation [1][7]. Financial Performance - In Q3, the company reported revenue of 1.311 billion yuan, a year-on-year decrease of 17.72% [1]. - The net profit attributable to shareholders was -28.77 million yuan, reflecting a worsening loss situation [1]. - For the first three quarters, total revenue was 4.14 billion yuan, down 24.45% year-on-year, with a net loss of 122 million yuan, a drastic decline of 730.83% compared to the previous year [1]. Store Operations - The company closed 283 stores while only opening 65, resulting in a net reduction of 218 stores, leaving a total of 2,227 stores as of September 30 [3]. - The management stated that the significant drop in profit was primarily due to the elimination of inefficient stores and increased online channel costs [3]. Sales Channel Performance - All sales channels experienced declines, with franchise sales down 25.58% to 377 million yuan and direct retail sales down 19.83% to 374 million yuan [5]. - E-commerce and group purchase sales also fell, with declines of 14.02% and 3.58%, respectively [5]. - The overall gross margin decreased by 1.88 percentage points to 24.96% for the first three quarters [5]. Regional Sales Decline - Sales in key regions such as East China, Southwest, North China, and Northwest all saw declines exceeding 30%, with East China experiencing the largest drop at 36.33% [5]. Inventory Management - The company’s inventory turnover efficiency has declined, with inventory amounting to 394 million yuan, and turnover days increasing from 35.13 to 45.97 days [5]. Shareholder Disputes - The company attempted to sell a 21% stake to Changjiang Guomao, which would have made it a controlling shareholder, but the deal fell through due to legal disputes with Guangzhou Light Industry [7]. - The unresolved equity litigation has created uncertainty for the company's future development [7].