市场监管总局：拟聚焦汽车新车销售环节 着力规范未按规定明码标价、虚假促销等突出问题

Group 1 - The core viewpoint of the article is that the National Market Supervision Administration has drafted the "Compliance Guidelines for Pricing Behavior in the Automotive Industry" to regulate pricing practices in the automotive sales sector [1] Group 2 - The draft emphasizes the need for clear pricing rules, requiring businesses to accurately display product and service information, and to distinctly separate vehicle prices from service charges, prohibiting any hidden fees [1] - It aims to standardize promotional activities by mandating clear disclosure of promotional rules, time limits, and conditions, as well as accurate information about any gifts offered [1] - The guidelines specify prohibited practices related to price fraud, including misleading pricing, false price comparisons, and failure to honor price commitments [1] - A risk warning mechanism is proposed to encourage platforms to alert consumers about significant low-price offers, highlighting both operational and consumer risks [1] - The guidelines also seek to regulate service charges, banning practices such as charging without providing services, double charging, and transferring fees [1]