“媒体＋”打造广东农企“奥斯卡”，构建企业竞争“护城河”

Core Viewpoint - The "Media+" initiative is enhancing the brand building of agricultural enterprises in Guangdong, with the 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list being a significant milestone in this effort, showcasing a total brand value of 259.195 billion yuan [10][16][42]. Group 1: Brand Value Assessment - The 2025 Guangdong Agricultural Enterprises Brand Value Top 50 list was released at the Greater Bay Area Agricultural Trade Fair, marking a shift from its previous academic setting at Sun Yat-sen University [11][54]. - The total brand value of the listed enterprises reached 259.195 billion yuan, indicating a steady growth compared to the previous year [10][42]. - The assessment was conducted by a committee comprising media, academic institutions, and industry experts, utilizing a comprehensive evaluation system to provide an accurate depiction of brand value [26][32][36]. Group 2: Importance of Brand in Agriculture - Strong branding is identified as a core indicator of agricultural competitiveness and a key driver for industry upgrades and rural revitalization [18][22]. - The Guangdong "14th Five-Year Plan" emphasizes the implementation of brand strategies to develop well-known "Yue" brands and modernize the agricultural sector [19][20]. - The brand value assessment aims to address industry pain points such as the difficulty in quantifying brand value and insufficient regional characteristics [24][25]. Group 3: Media's Role in Brand Development - The "Media+" approach connects brand value assessment with market transformation, facilitating direct engagement with buyers, investors, and consumers [12][15][91]. - The initiative has created a comprehensive ecosystem involving government, enterprises, think tanks, and markets to collaboratively build brand value [96]. - The media's role in disseminating brand information has significantly increased visibility and trust for agricultural enterprises in the digital age [88][92]. Group 4: Trends and Future Outlook - The list reflects a shift in focus among enterprises from merely increasing product sales to investing in brand value, indicating a cultural shift towards brand-centric strategies [43][66]. - Emerging brands are leveraging digital technologies and social media to enhance their market presence, with some achieving brand values exceeding 100 million yuan [61][92]. - The initiative is expected to foster the emergence of world-class agricultural brands, enhancing the global visibility of "Yue" agricultural products [97][98].