跃居前十!广垦畜牧再度强势上榜广东农企品牌价值50强
Nan Fang Nong Cun Bao·2025-12-12 10:32

Core Viewpoint - Guangdong Guangken Livestock Group has made a significant leap in the 2025 Guangdong Agricultural Enterprise Brand Value Top 50 list, ranking 10th with a brand value of 4.436 billion yuan, up from 24th place in 2024, showcasing its strong market presence and brand appeal [4][5][42]. Group 1 - Guangken Livestock Group is recognized as a key player in the agricultural industry, being a national key leading enterprise in agricultural industrialization and ranked among the top 500 agricultural enterprises in China [7][8]. - The company has established a comprehensive development model in the pig industry, integrating breeding, smart farming, feed research, environmental management, technology support, and terminal sales [8][9]. - Guangken Livestock Group maintains the largest breeding scale among state-owned livestock enterprises in Guangdong, supported by a stable customer base and channel barriers [14][15]. Group 2 - The company aims to achieve its "623" development goals, which include an annual output of 6 million pigs, a feed production capacity of 2 million tons, and processing 3 million pigs [16][17]. - The rise in brand value is attributed to Guangken's multi-dimensional innovation in brand building and continuous investment in technology and reform [20][21]. - Guangken has invested over 100 million yuan in research and development, resulting in 90 patents and multiple awards for innovation, reinforcing its technological edge in the industry [22][23]. Group 3 - The brand strategy includes a collaborative system of a main brand and sub-brands, enhancing the synergy between "Guangken Livestock Group" and its sub-brands like "Heijiaobao" and "Guangken Meat Products" [30][31]. - The company has developed a full-channel promotion matrix, utilizing online platforms and offline stores to reach consumers effectively [32][33]. - Guangken has implemented a digital management system that integrates with national quality tracking platforms, earning recognition for its innovative management practices [39][40].