Core Viewpoint - The newly issued "Regulations on the Sales Behavior of Publicly Raised Securities Investment Funds (Draft for Comments)" outlines specific requirements for fund managers and sales institutions regarding live streaming activities, emphasizing the need for qualified personnel and restrictions on certain functionalities [1]. Group 1 - Fund managers and sales institutions must ensure that personnel conducting live streaming promotions for funds possess the necessary qualifications and are employed by the respective organizations [1]. - Live streaming platforms are required to disable the red envelope and tipping features, prohibiting live streamers from receiving monetary gifts from viewers [1]. - Any live streaming content related to brand promotion, fund marketing, or sales training aimed at the general public must be retained for a minimum of twenty years [1].
基金直播全面纳入监管 打赏功能被叫停
Di Yi Cai Jing·2025-12-12 10:34