市场监管总局等部门发文要求直播电商明确选品机制等

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of chief quality officer roles to enhance product quality [1] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to ensure quality safety verification in key product areas, creating a traceability mechanism from production to consumer [2] - A national industrial product quality safety monitoring and early warning platform will be established, leveraging big data and AI for proactive regulation [2] - The guidelines aim to address issues such as false advertising on online trading platforms by promoting the development of national recommended standards for live streaming platform service management [2]