Mei Ri Jing Ji Xin Wen·2025-12-12 10:42Core Insights - The article discusses the evolving trends in the cultural and tourism consumption market, highlighting a shift from "check-in" experiences to "immersive" experiences [1][2] Group 1: Market Trends - The cultural and tourism consumption market is undergoing profound changes across four dimensions: destination, consumption philosophy, customer demographics, and engagement methods [1] - Destinations are being redefined from mere attractions to experiential "fields," integrating cultural tourism with everyday life scenarios, offering richer and more layered choices for tourists [1] - There is a notable trend towards "decentralization" and "de-scenicization," with tourism heat in lower-tier cities increasing by 25% year-on-year during the recent May Day holiday [1] Group 2: Consumer Behavior - Consumers are becoming more "value-sensitive," with a significant increase in rational segmentation of spending [1] - The trend of "slow immersion" is evident, with the proportion of users staying for two days or more rising by 7.2%, and searches for deep immersive activities increasing by 300% year-on-year, indicating a strong willingness to pay for immersive experiences [1] Group 3: Demographic Drivers - The Z generation and the "new silver-haired" demographic are identified as dual engines driving market innovation, with the former favoring social and immersive experiences, while the latter seeks quality deep travel [2] - These two groups contribute to market innovation by leading trends in engagement and defining quality experiences [2]