公募基金销售行为规范征求意见！宣传导向生变：从“造星”到“推团队”，从“卖产品”到“讲工具”

Core Viewpoint - The China Securities Investment Fund Industry Association has drafted the "Regulations on the Sales Behavior of Publicly Raised Securities Investment Funds (Draft for Comments)" to further regulate fund sales and promotional activities [1][3]. Group 1: Fund Sales and Promotion Regulations - Fund managers and sales institutions must carefully choose promotional language and avoid misleading investors with exaggerated terms or titles, particularly regarding fund size and growth [1][3]. - When promoting fund managers, emphasis should be placed on the research team and platform capabilities, avoiding excessive promotion aimed at rapid fundraising, conflating years of experience with actual investment management experience, and linking fund awards to fund managers [1][3]. - For index fund promotions, the focus should be on the tool attributes and asset allocation functions, guiding investors rationally while adhering to regulations regarding performance display and risk [1][3]. Group 2: Risk Disclosure and Compliance - When promoting interbank deposit funds, fund managers and sales institutions must adequately disclose net value fluctuation risks and not overly emphasize stability or low-risk attributes [1][3]. - Fund managers and sales institutions must ensure that third-party media used for promotion have the necessary business qualifications, and that the promotional methods and content comply with advertising laws and self-regulatory rules [2][4].