三师红枣热销正当时，线上线下“鲜”达湾区

Core Viewpoint - The article highlights the successful sales and growing popularity of the "Three Divisions" red dates, particularly in the Bay Area, driven by innovative marketing strategies and e-commerce initiatives [1][30]. Group 1: Product Overview - The "Three Divisions" red dates, primarily gray dates and winter dates, are cultivated over an area of more than 330,000 acres, with an estimated total production of around 220,000 tons this year [7][8]. - A new nut gift box featuring various premium products, including walnuts, red dates, and dried fruits, has been launched in Dongguan, attracting significant attention [2][3]. Group 2: Sales and Marketing Strategies - The red dates have been integrated into high-frequency commuting scenarios through public transport in the Bay Area, enhancing their visibility and accessibility to consumers [9]. - Online sales have surged, with promotional efforts through e-commerce platforms and live streaming, leading to a substantial increase in demand and sales [11][17]. Group 3: Economic Impact - The sales from the "Ancient City Town" e-commerce live streaming base have exceeded 5 million yuan, contributing to job creation for over 10 local workers [18]. - The processing plant in Qianhai Town has already acquired 500 tons of red dates, with 400 tons processed and set to be sold in major cities like Guangzhou [21][22]. Group 4: Market Dynamics - The market for red dates is thriving, with daily sales reaching 2,000 to 3,000 yuan in local dry fruit wholesale markets, and products being distributed to various provinces including Henan, Hebei, Guangdong, and Beijing [27][28]. - The collaboration between the Xinjiang region and the Bay Area exemplifies a successful model of industry cooperation, enhancing the distribution and marketing of local agricultural products [30].