Core Viewpoint - Impression Dahongpao Co., Ltd. is initiating its Hong Kong listing process, driven by the recovery of the cultural tourism industry and consumption upgrades, with a global offering of 36.1 million H-shares scheduled for December 2025 [1] Group 1: Unique IP and Brand Strength - The company's core competitiveness stems from its exclusive resources, having secured the exclusive performance rights for the "Impression Dahongpao" show in Wuyi Mountain, a UNESCO World Heritage site, through a tripartite agreement [2] - Since its premiere on March 29, 2010, the "Impression Dahongpao" show has held over 6,700 performances, attracting more than 9.4 million viewers, and is ranked third in box office revenue among similar performances in China [2] Group 2: Diversified Business Model - Beyond its core performance business, the company has developed a comprehensive cultural tourism ecosystem that includes performances, themed towns, and hotels [3] - The new indoor show "Moonlight Wuyi," set to launch in May 2025, features the world's largest indoor water curtain stage and complements the existing outdoor performances [3] Group 3: Financial Performance - The company's financial performance shows strong recovery, with total revenue increasing from 63.04 million yuan in 2022 to 137.2 million yuan in 2024, representing a compound annual growth rate of 47.8% [4] - The net profit transitioned from a loss of 2.599 million yuan in 2022 to a profit of 42.809 million yuan in 2024, with a net profit margin of 31.2% [4] - The company plans to maintain a high dividend payout ratio of over 70% in the next three years, offering an attractive cash return to investors [4] Group 4: Fundraising and Future Plans - The funds raised from the listing will be allocated to upgrading the "Impression Dahongpao" show (23%), innovating the Impression Cultural Tourism Town (29%), acquiring quality cultural tourism projects (20%), and enhancing brand promotion and operational efficiency [5] - The company is positioned to benefit from favorable policies, with Wuyi Mountain expected to receive 17.3 million visitors and generate 35.2 billion yuan in tourism spending in 2024, supporting the performance business [5] Group 5: Market Position and Future Outlook - As a state-owned enterprise in Wuyishan, the company aims to drive local cultural tourism industry upgrades, capitalizing on the growing demand for immersive cultural experiences among younger generations [6] - The Hong Kong listing is expected to provide strong capital support for brand internationalization and business expansion, reinforcing its position as a benchmark enterprise in China's cultural tourism performance market [6]
印象大红袍香港招股启动 打造武夷山文旅标杆企业