CNBC·2025-12-12 12:00Core Insights - The integration of AI platforms like ChatGPT is transforming the holiday shopping experience, making it more efficient and enjoyable for consumers [2][3] - AI is expected to drive $263 billion in global online holiday sales this year, accounting for 21% of all holiday orders [4] - Retailers are adapting their strategies to leverage AI shopping, with many launching their own AI assistants or partnering with AI companies [11][12][15] AI Impact on Shopping Behavior - Consumers using AI for shopping are 30% more likely to make a purchase and 14% more engaged compared to those using non-AI sources [5] - AI-driven shopping visits generate 8% more revenue per session, indicating a significant impact on retailer sales [6] - A substantial portion of consumers (40% to 83%) plan to utilize AI for shopping this holiday season [4] Retailer Strategies - Major retailers like Walmart, Target, and Etsy are developing AI shopping assistants to enhance customer engagement and streamline the shopping process [11][12][15] - Retailers are shifting budgets from traditional SEO to AEO (Answer Engine Optimization) to improve visibility on AI platforms [8][24] - Companies are reformatting their websites to be more compatible with AI searches, focusing on detailed product descriptions and customer feedback [25][27] Challenges and Consumer Preferences - Despite the advantages of AI, some consumers still prefer traditional shopping methods, citing issues with AI recommendations [31][35] - Retailers face the challenge of balancing AI visibility with traditional marketing channels to cater to diverse consumer preferences [10][15] - The effectiveness of AI tools varies, with some consumers experiencing frustration when AI fails to provide tailored recommendations [32][34]