市场监管总局：加大对直播电商产品、网红产品、“新奇特”等新兴产品及价格异常产品的巡检力度

Core Viewpoint - The article discusses the release of guidelines by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services on online trading platforms, emphasizing the need for comprehensive quality supervision throughout the supply chain [1] Group 1: Quality Supervision - The guidelines call for the implementation of a "product digital passport" plan to ensure quality safety verification in key product areas, facilitating a mechanism for tracing authenticity and origin through coding [1] - There is a focus on strengthening the regulation of online sales of electronic weighing scales and other measuring instruments, requiring platforms to verify relevant type approval certificates [1] Group 2: Inspection and Recall Mechanisms - Increased inspection efforts will be directed towards live-streamed e-commerce products, influencer products, and other emerging products with unusual pricing, establishing a mechanism for reporting quality supervision results [1] - Platforms are urged to promptly remove non-compliant products and report suspected criminal activities to law enforcement [1] - The guidelines also emphasize the need for regular updates on product recalls, encouraging platforms to establish a rapid response mechanism for recalling defective products in collaboration with manufacturers, platform operators, and logistics [1]