荣耀品牌营销总裁郭锐离职

Group 1 - The current market situation for Honor is characterized by "overseas growth and domestic pressure" [2] - Honor's management team member and Chief Marketing Officer, Guo Rui, has confirmed his departure from the company, with plans for future ventures in the tech field [1] - Guo Rui played a significant role in launching key products and was involved in the establishment of Honor's global marketing system [1][2] Group 2 - In the overseas market, Honor achieved a 10% market share in the Middle East, ranking fourth with a year-on-year growth rate of 128% [2] - In Europe, despite a lower market share of 4%, Honor's shipment volume increased by 42% year-on-year in Q2 2025, leading among major competitors [2] - Domestically, Honor faced challenges with a 14.4% market share in Q3 2025, experiencing a 2.1% decline in shipment volume compared to the previous year [2] - The departure of Guo Rui comes at a critical time for Honor as it pushes for globalization and AI transformation, with the new management team needing to maintain brand growth momentum [2] - Guan Haitao, former Chief Brand Officer of Zeekr, has rejoined Honor to oversee global marketing efforts [2]