Zhong Zheng Wang·2025-12-12 12:20Core Viewpoint - Hang Lung Properties Limited has signed a lease agreement for the commercial operation project at 1038 Nanjing West Road, Shanghai, which will enhance its total building area by approximately 96,000 square meters, expanding it by 44% to around 312,000 square meters [1] Group 1 - The project is part of the "Hang Lung V.3" strategy, demonstrating the company's commitment to high capital efficiency investments and asset optimization to strengthen its leadership position in core markets [1] - The Nanjing West Road 1038 commercial project is located in a prime area and will be upgraded into a vibrant mixed-use commercial landmark, including retail, hotel, and office spaces [1] - The project aims to cater to a new generation of consumers seeking high-quality experiential spaces, creating a new social hub that brings together leading fashion brands and emerging consumer forces [1] Group 2 - The CEO of Hang Lung Properties, Lu Weibak, emphasized the commitment to enhancing customer experience and diversifying the business portfolio to attract a broader customer base [2] - The initiative aims to reinforce the area's status as an international lifestyle and fashion hub through a carefully curated mix of offerings [2]