中汽协会解读《汽车行业价格行为合规指南（征求意见稿）》：维护公平竞争环境 促进汽车行业健康发展

Core Viewpoint - The National Market Supervision Administration has released a draft guideline for price behavior compliance in the automotive industry, aiming to address severe "involution" competition that has negatively impacted the industry's health and profitability [1][2]. Group 1: Industry Overview - The automotive industry has been facing intense competition, leading to a decline in overall profitability [1]. - The central government has emphasized the need for industry self-discipline to prevent malicious competition [1]. - Various government departments and industry associations are collaborating to rectify disordered price competition in the automotive sector [1]. Group 2: Guidelines for Automotive Manufacturers - Automotive manufacturers are required to establish pricing strategies based on production costs and market demand, managing price behavior across the entire supply chain [2]. - Manufacturers must respect the pricing autonomy of dealers and adhere to fair trading principles, avoiding price discrimination among dealers under similar conditions [2]. - There are significant legal risks associated with price collusion among manufacturers and parts suppliers, and clear guidelines are provided regarding the pricing of "paywall" features [2]. Group 3: Guidelines for Automotive Sales Enterprises - Automotive sales enterprises must operate with integrity, avoiding deceptive pricing practices that mislead consumers, and ensuring transparent pricing [2]. - Sales enterprises are prohibited from engaging in unfair pricing practices aimed at eliminating competition or monopolizing the market [2]. - There is a strong emphasis on maintaining price transparency to protect the stability of the industry chain and safeguard consumer interests [2]. Group 4: Compliance and Risk Management - Companies are urged to establish robust internal price compliance management systems to identify and mitigate pricing risks [3]. - Adhering to legal and regulatory standards is essential to avoid brand damage and customer loss, while fostering a trustworthy brand image [3]. - The focus should shift towards brand, product, and service quality to maintain a fair competitive environment and promote healthy industry development [3].