市场监管总局：推动平台经济从“规模扩张”向“质量提升”转型

Core Viewpoint - The market regulatory authority emphasizes the importance of enhancing product and service quality on online trading platforms to address quality issues that hinder consumer experience and sustainable development of the platform economy [1][2]. Group 1: New Perspectives - The guiding opinion promotes a comprehensive quality enhancement approach, focusing on the entire supply chain from supply to consumption, aiming to improve product innovation, service standardization, and regulatory efficiency [2]. - The document aims to shift the platform economy from "scale expansion" to "quality enhancement" through a holistic approach [2]. Group 2: New Highlights - The guiding opinion features three notable aspects: 1. Emphasis on technology empowerment, encouraging platforms to utilize technologies like 3D modeling and AI for improving consumer experience and regulatory precision [2]. 2. Focus on emerging business models, particularly live commerce, with specific guidelines on product selection mechanisms and training requirements [2]. 3. Strengthening collaborative governance by involving multiple stakeholders, including regulatory bodies, platforms, and consumer organizations [2][3]. Group 3: New Breakthroughs - The opinion addresses three key consumer concerns: 1. Ensuring product authenticity by combating counterfeit goods and implementing quality verification measures [3]. 2. Improving service quality through standardized online service protocols and dedicated support for elderly consumers [3]. 3. Providing consumer protection by establishing rapid response channels and mechanisms for dispute resolution [3]. Group 4: Implementation - The market regulatory authority plans to collaborate with relevant departments to ensure effective implementation of the guiding opinion through regular oversight and promotion of best practices [3].