规范价格行为 推动汽车行业高质量发展——《汽车行业价格行为合规指南（征求意见稿）》解读

Core Viewpoint - The article discusses the approval of the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry" by the State Administration for Market Regulation, aimed at establishing a fair and competitive market order in the automotive sector amidst slowing demand and increasing reliance on low-price competition [1] Group 1: Regulation of Production Enterprises - The guidelines emphasize the importance of compliance in pricing behavior of automotive production enterprises to maintain price stability across the industry [2] - It establishes a pricing strategy based on production costs and market supply and demand, prohibiting price collusion among manufacturers [2] - The guidelines require clear and fair rebate policies for dealers and prohibit price discrimination against them [2] Group 2: Regulation of Sales Enterprises - Automotive sales enterprises play a crucial role in fostering consumer confidence and promoting consumption upgrades [4] - The guidelines provide comprehensive compliance directives for pricing activities, including clear pricing rules, promotion regulations, and prevention of price fraud [4] - They also address the responsibilities of online platforms in ensuring compliance and protecting pricing autonomy for sellers [5][6] Group 3: Internal Compliance Management - The guidelines encourage the establishment of internal pricing compliance management systems within automotive enterprises to reduce illegal motives and opportunities [7] - A comprehensive compliance management framework is proposed, focusing on decision-making, contract management, internal supervision, and risk prevention [7] - The integration of pricing compliance into the sustainable development strategy of automotive enterprises is aimed at enhancing the industry's long-term vitality and promoting high-quality development [7]