Guo Ji Jin Rong Bao·2025-12-12 12:42Core Insights - Pop Mart has appointed Wu Yue, the President of LVMH Greater China, as a new non-executive director, effective December 10, signaling the company's intent to strengthen its presence in the luxury market [1][2] Group 1: Leadership and Strategy - Wu Yue brings over 20 years of experience from LVMH, which will aid Pop Mart in talent acquisition, fashion jewelry, and global store location strategies [2] - The company is offering a competitive compensation package of HKD 1.2 million in cash and HKD 1.8 million in stock-based remuneration to attract Wu Yue, indicating a commitment to a mutually beneficial relationship [1] Group 2: Financial Performance - For the first half of 2025, the MEGA COLLECTION series is expected to generate over CNY 1 billion in revenue, accounting for 7.3% of total revenue [3] - In the first half of the year, Pop Mart reported revenue of CNY 13.88 billion, a year-on-year increase of 204.4%, with adjusted net profit rising 362.8% to CNY 4.71 billion and a gross margin of 70.3% [3] Group 3: Market Expansion - Pop Mart's international strategy has shown significant growth, with revenue from the Asia-Pacific region increasing by 257.8% to CNY 2.85 billion, and revenue from the Americas soaring by 1142.3% to CNY 2.26 billion [4] - The company anticipates strong sales growth in the fourth quarter due to seasonal demand from Halloween, Black Friday, and Christmas, particularly in the overseas markets [5]