Zheng Quan Ri Bao Wang·2025-12-12 12:54Group 1: Policy and Economic Outlook - The Central Economic Work Conference held in Beijing from December 10 to 11 emphasized the optimization of the "Two New" policy, which refers to promoting large-scale equipment updates and the replacement of consumer goods [1] - The "Two New" policy is expected to continue through 2026, with the old-for-new subsidy policy likely to be extended and optimized [1][2] - The implementation of the "Two New" policy is projected to unlock a consumption market worth trillions, with over 25 trillion yuan in sales driven by the old-for-new policy from January to November this year [1][2] Group 2: Market Performance and Trends - The home appliance market is experiencing a surge in both quantity and quality, with significant growth in sales of health-related products [3] - Sales of high-end home appliances priced over 8,000 yuan increased by 96% year-on-year in the first half of the year [3] - The old-for-new policy has led to over 128.44 million home appliances being replaced and over 90.15 million digital products receiving subsidies [1][2] Group 3: Industry Challenges - There are notable gaps in consumer awareness of the old-for-new policy, particularly in third and fourth-tier cities and rural areas [3] - The industry faces challenges in establishing an efficient and low-cost recycling system, with high labor costs for disassembly and difficulties in balancing recycling prices [3] Group 4: Corporate Strategies and Innovations - Home appliance companies are shifting their strategies from simple product sales to providing scenario-based and ecological solutions [4] - The integration of health and AI technologies is becoming a key competitive advantage for leading companies, with significant investments in R&D [5] - Companies like Haier and Gree are actively responding to the old-for-new policies by enhancing their product offerings and transforming retail spaces to focus on health and AI solutions [4][5]