从“产品出海”迈入“能力出海”，中国企业如何抢占先机？

Group 1 - The forum held in Shanghai focused on the theme of "Capability Outbound and Value Creation in the Internationalization of Chinese Enterprises," highlighting the necessity for Chinese companies to expand internationally as a critical survival strategy in the face of global changes [1] - The current global economic landscape presents challenges to globalization, yet the mainstream trend remains peaceful development and mutual benefit, prompting a shift from product export to capability export for Chinese enterprises [1] - The rise in cross-border investment risks, cultural integration challenges, and increasingly complex regulatory environments necessitates that companies adopt digital thinking and capabilities to enhance their core competitiveness [1] Group 2 - In 2024, China's outbound direct investment flow reached $192.2 billion, ranking third globally, with a stock exceeding $3.1 trillion across 190 countries and regions, indicating strong vitality and potential for Chinese enterprises going global [2] - The investment in non-financial sectors in Belt and Road Initiative countries grew by 22.3% year-on-year, reflecting a shift from capacity output to ecosystem building in key industries like new energy vehicles and photovoltaics [2] - Companies are advised to be cautious of intellectual property risks and compliance traps while localizing innovations based on market demands, supported by professional service institutions to navigate complex international environments [2] Group 3 - Amazon China representatives noted that competitive advantages gained in the domestic market have a "seven-year shelf life," as local competitors in overseas markets quickly learn and imitate [3] - Digital transformation is identified as a core pathway to extend competitive advantages, with recommendations for companies to initiate digital transformation from day one of their international expansion [3] - Emphasis is placed on leveraging local e-commerce platforms and social media for customer engagement, utilizing AI to capture consumer preferences and feedback for rapid product and service iteration [3]