Core Viewpoint - The "Guiding Opinions on Improving the Quality of Products and Services on Online Trading Platforms" aims to shift the platform economy from "scale expansion" to "quality enhancement" by addressing consumer demands for genuine products, good services, and guarantees [1][2]. Group 1: Quality Control Measures - The guiding opinions emphasize a full-chain quality control approach, integrating supply, operation, regulation, and consumption to create a quality closed loop [2][3]. - Key measures include focusing on product innovation and service standardization at the supply end, enhancing platform and operator responsibilities at the operational end, innovating regulatory methods for efficiency, and optimizing consumer rights protection [2][3]. Group 2: Technological Empowerment and New Business Models - The opinions highlight three new features: technological empowerment, focus on emerging business models, and collaborative governance [3]. - Platforms are encouraged to utilize technologies like 3D modeling and AR/VR to enhance consumer experience and to leverage big data and AI for more precise regulation [3]. Group 3: Consumer Protection Initiatives - The guiding opinions address three major consumer concerns: ensuring authenticity of products, improving service quality, and providing guarantees for consumer rights [3][4]. - Measures include strict actions against counterfeit products, establishing quality safety codes, enhancing online service standards, and creating rapid dispute resolution channels [3][4]. Group 4: Implementation Pathways - The opinions outline pathways for implementation, emphasizing the need for quality collaboration in supply chains, innovative quality management models, and guidance for new business models [4][5]. - Specific initiatives include promoting uniform quality standards for online and offline products, encouraging platforms to appoint chief quality officers, and establishing quality-oriented training mechanisms for live commerce [4][5]. Group 5: Regulatory Enhancements - The Central Cyberspace Administration of China has intensified actions against false advertising and other irregularities in online transactions, focusing on three areas to strengthen platform responsibilities [5][6]. - The Ministry of Industry and Information Technology plans to revise the Electronic Certification Service Management Measures to enhance regulatory clarity and promote high-quality development in the certification industry [6][7]. Group 6: Targeted Strategies for Quality Improvement - The guiding opinions propose targeted strategies for three main entities: online trading platforms, internal operators, and live commerce practitioners [7]. - The focus is on enhancing quality management levels, establishing comprehensive quality control systems, and implementing a blacklist system for live commerce to ensure quality is prioritized [7].
多部门联合发力提升网络交易质量 全链条筑牢消费安全防线
Zheng Quan Shi Bao Wang·2025-12-12 13:02