Alliance Entertainment (US:AENT) Globenewswire·2025-12-12 13:30Core Insights - Alliance Entertainment Holding Corporation has appointed Brian Maggio as Vice President of Sales for its Handmade by Robots™ brand, aiming to accelerate commercial growth following strong performance since joining the Alliance portfolio last year [1][2][3] Company Overview - Alliance Entertainment is a leading distributor and omnichannel fulfillment partner in the entertainment and pop culture collectibles industry, offering over 340,000 unique SKUs across various categories including music, video, and collectibles [1][5] - The company serves over 35,000 retail and e-commerce storefronts, providing a vast catalog that includes licensed merchandise and exclusive collectibles [5] Brand Development - Handmade by Robots™ is recognized for its unique vinyl figures that resemble knitted and crocheted characters, gaining traction among major retailers and fan communities [2][4] - The brand has established licensing partnerships with iconic entertainment franchises and has a loyal global collector base, positioning it for expanded retail penetration and product innovation [2][3] Leadership and Strategy - Brian Maggio brings extensive experience in sales strategies for licensed products across various channels, which is expected to enhance retail partnerships and support the brand's roadmap of character franchises and new product formats [3][4] - The appointment of Maggio is seen as a strategic move to deepen engagement with licensors and strengthen the brand's market presence [3][4]